US - The National Pork Board is retooling its communication strategy to target a new generation of consumers living in an age of modern technology, Bruce Cochrane reports.The Pork Checkoff-Marketing to the Generation M was among the topics discussed yesterday (8 June) as part of World Pork Expo.Bill Even, the CEO of the National Pork Board, says the organization is currently involved in a massive overhaul of its entire digital strategy, from its web site to social media to how it communicates with the public and with producers.
布鲁斯·科克伦(Bruce Cochrane)写道，美国国家
猪肉委员会正在重新组建它的交际策略，它把目标定为生活在现代科技下的新一代消费者。猪肉基金会对年轻一代的营销策略是世界猪肉博览会在昨日讨论的主题之一。国家猪肉委员会首席执行官比尔·埃文(Bill Even)称：“机构正在对整个数字化战略进行大型整改，从网站到社交媒体，包括它与公众以及生产商的沟通方式。”
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